Running a hotel is a bit like playing football, don’t you think?! During the World Cup, with football all over our screens, I thought it would be fun (and interesting!) to develop the metaphor. So here’s my theory…followed, hopefully, by yours! Strategic Positioning As to the game, the coach needs to ask himself the right questions, followed by …
Hospitality Management is like a Football Match! Read More »
Read the article that I wrote for HotelMinder about the subject: How to create your hotel Competitive Set Analysis
TripAdvisor is a website where travelers from all around the world can share their experiences by writting a review, giving a rating and publishing photos about hotels, restaurants and activities (places) that they visited. TripAdvisor became the number one comparison tool used by travelers to help them making their choice when planning a trip. TripAdvisor is the equivalent …
Did you know that you can publish on your Facebook page choosing that only the english-speaking audience (or french-speaking, or spanish-speaking) can see your post? Visibility & Editing How do I control who can see my Page’s posts? There are 2 ways to control who can see your Page’s posts: Limit your post’s audience so …
Many travelers would be super happy to swap their skills for room and board for a few days. And for a longer period of time, every year many students in tourism are looking for opportunities to bring and develop their knowledge. So, where to find them? Travelers backpackers volunteers Have you ever heard of “WOOFFing”? …
You woud love to get a better hotel energy efficiency but you don’t know where to start? I’m not an expert on the subject, but let me share with you a few tips that I collected in hotels during my HopTour of Latin America. From Passiv to Positiv I see too many hotels who start to invest in …
Many hotels dream about filling in low season periods with leisure groups coming from international tour operators. At least, this is my feeling meeting hotels around Central America during this HopTour Latin America. But, how does it work? How approaching them smartly? Here is my short introduction to the subject: (Article in progress) 1. Understand well …
I believe that having a great hotel website is the #1 most important point of any hotel marketing strategy. The hotel website is often the first impression that a future potential guest gets from the property, and which will make him / her make a booking… or not! Many of the actions that you’re going to undertake …
Would you like to better match your customer needs and boost your occupancy? Then, it’s even more important to understand what is your current hotel customer segmentation, thus as its untapped opportunities. Customers needs differ, it’s a fact. It can be interesting to understand which are the specific needs of each “family” of customers. It will …
During this HopTour through Latin America, in each hotel where I stay, the same questions come back: “Where (the hell!) are hidden my future hotel guests? How could I reach them more efficiently?”. And we start then to talk about their Hotel Marketing Strategy. I thought that this article could be helpful to give an overall overview …
