How approaching Tour Operators?

Many hotels dream about filling in low season periods with leisure groups coming from international tour operators. At least, this is my feeling meeting hotels around Central America during this HopTour Latin America. But, how does it work? How approaching them smartly? Here is my short introduction to the subject:

Approaching Tour Operators

(Article in progress)

1. Understand well the specific needs of their customers

2. Investigate about their current hotels partners

3. Introduce smartly your hotel

4. Negociate rates and develop a long-term relationship